Philippe Lichtfus

Etiquette & protocol trainer for public institutions, luxury and excellence industries.

Philippe Lichtfus developed all the training material for Etiquette Food & Travel. He has curated the curriculum of our courses and he took care of the production of the exclusive video collateral we use during our trainings.

In 2014, Philippe Lichtfus created Savemius academy, an itinerant structure dedicated to the learning of French etiquette and savoir-vivre, which he did not hesitate to redefine by adapting to the numerous social changes of the 21st century.

​He is the author of the concept of the art of intelligence sociability which he prefers to the strict teachings which still rule too often, to his liking, the savoir-vivre in our time.

​He proposes a real reflection to evolve the rules of etiquette, politeness, and savoir-vivre towards a more intuitive approach and application, while leaving more room for the physical behavior aspect and by henceforth including the notions of self-respect, of others and benevolence.

​He is also a master of etiquette / savoir-vivre for the French Civilization Courses of the Sorbonne in Paris, in partnership with Sup de Luxe, a contemporary etiquette at the Institut supérieur de marketing du luxe (Sup de Luxe – EDC Paris business school) in Paris, etiquette and protocol trainer for public institutions and for certain companies, author and lecturer.

Director / founder of the Savemius Academy, etiquette and protocol trainer for public institutions and the luxury industry, author and lecturer. Philippe Lichtfus teaches contemporary etiquette at the Bachelor Luxe.

After more than twenty years of international public relations, he has positioned himself as the reformer of a label that has become too hard to his taste, even dusty, and is developing intelligent social communication to help young and old to evolve in simplicity and elegance in all socio-professional environments.